Sony Electronics Business Case Competition 2012

Posted on by biJay345

Sony Electronics Business Case Competition  2012 –

2012 Completion will be held at the UC San Diego School of Management.  40 MBA second year MBA students will be selected to compete for the $9000 total prize. The winner will get a $4000 grand prize. $3000 will be awarded to the second place winner and $2000 to the third place winner.

The involvement also included opportunity to possibly start a career at Sony.  The judges for this competition will be Sony executives.

The applicants are selected based on their answers to these following questions.  Some of them are in an essay format.

  • What makes you a unique candidate for Sony’s Case competition? (100 word limit)
  • What is it about a career at Sony Electronics that interests you?  (100 word limit)
  • What is Sony’s biggest marketing challenge and opportunity? (200 word limit)

In addition the candidate must we 21 years of age minimum, be a full time student at an MBA program –second year.

The competition is based on a case study presented to each group once they are selected.  All the students are divided into random groups of four.

Each group will prepare a power point presentation and present it to the judges.  The presentation will be 10 minutes long.  There will be a 20 minute Q&A after the presentation.

This competition is not open to those students who do not have a valid work permit to work in the US.  So many international students may not be eligible to compete.

Aside from the opportunity to win this competition, the possibility to have a career with Sony is also a big attraction to participate.  And the fact that it is held in the beautiful city of San Diego is an added bonus.

2012 Participating Schools

  1. Cornell University Johnson Graduate School of Management
  2. Georgia Institute of Technology Georgia Tech School of Management
  3. Howard University Howard University School of Business
  4. Indiana University Kelley School of Business
  5. NYU Stern School of Business
  6. Ohio State University Fisher College of Business
  7. Rutgers Business School
  8. Texas Christian University Neeley School of Business
  9. Thunderbird School of Global Management
  10. UCLA Anderson School of Management
  11. University of California, Berkeley Haas School of Business
  12. University of California, San Diego Rady School of Management
  13. University of Maryland Robert H. Smith School of Business
  14. University of Michigan Stephen M Ross School of Business
  15. University of North Carolina Kenan-Flagler Business School
  16. University Of Notre Dame Mendoza College of Business
  17. University of Pennsylvania Wharton School
  18. University of San Diego School of Business Administration
  19. University of Southern California  Marshall School of Business
  20. University of Texas at Austin McCombs School of Business
  21. University of Texas at Dallas Jindal School of Management
  22. University of Wisconsin – Madison Wisconsin School of Business

Absent in this list are some of the major schools like Harvard, Yale, Dartmouth, Columbia University,  University of Chicago Booth School of Business,  Northwestern University Kellogg School of Management (IL), Massachusetts Institute of Technology Sloan School of Management.

Although the deadline passed in October 12, 2012 for this year, the competition begins only in November.  Stay tuned for more information as the competition heats up.



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